The idea of food being universally understood by any person, regardless of country, language, and age is powerful. I was given the task to redesign the Kind Bars packaging, but the twist was that my target audience knows English as their second language.

Much of my research stemmed from new immigrants coming to Canada and how they interact with certain products at the grocery stores. Food photography is essential for them to understand what is in the product even though they might not understand when reading the description.I approached designing the packaging for parents or moms that want to pack a healthier snack for their kids—keeping it simple but effective with how the visuals impact one another.